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Happy Holidays from U2R1

2011 has been an amazing year, with wonderful projects and excellent clients! From TanenbaumCHAT to Northwood Collections to Inneractive and everyone in between, we say thank you for giving us the opportunity to work with you and we wish you much success! We’re going into our 10th anniversary in 2012 and to celebrate we gave [...]

The Internship Experience: Written by, Adam Panov

As a BMOS (Business Management and Organizational Studies) student who is heading into third year and studying consumer behavior, I felt that after 18 years of useless couch potato summers it was finally necessary to get my life going. That’s when I finally decided to go hunting for some experience that would help me reach [...]

Gap’s new logo = fail

So for those of you who have not yet seen Gap’s new logo, your doing yourself a service.  It baffles me when multimillion dollar companies create visual identities that have absolutely no creative ingenuity at all. After all their creative marketing initiatives via commercials it seems as though Gap’s recent efforts to re-brand have fallen [...]