Branding Blunders

Where to Start? Successful branding is not as easy as it looks; there are many steps you have to take into account. Much like picking out the perfect outfit, it takes a little time and practice but in the end all the elements come together to create a cohesive look. Here we’ve outlined some of [...]

U2R1 new logo – Revealed!

Thank you to all who voted! Your participation, enthusiasm and feedback was so helpful and really made the entire process very exciting and fun! As we went through all the comments and numbers it came down to A and C at an almost equal running, with C trailing slightly behind. It seems like the public [...]

Using Facebook as your social focus group

Why does a branding company need to ask the public what they feel about their brand? Because we know more than anyone that knowing what your target market wants and likes is the first step to creating a successful visual identity and marketing campaign! We know, that it’s not enough to ask for feedback, that [...]

Giving Back: Using your brand for good

As designers, we love color. So imagine how excited we were to find this site: www.ownacolor.com. There you can OWN a color, giving it your own name and description! It’s easy. Just pick your color, name it, and buy it for as little as £1. Here’s the topper: Every penny goes to help transform children’s [...]

Gap’s new logo = fail

So for those of you who have not yet seen Gap’s new logo, your doing yourself a service. It baffles me when multimillion dollar companies create visual identities that have absolutely no creative ingenuity at all. After all their creative marketing initiatives via commercials it seems as though Gap’s recent efforts to re-brand have fallen [...]

The Dream Weaver of Business

First a message from one of our beloved clients ““It’s one thing to dream, it’s another thing entirely to CREATE! U2R1 Media Inc. has helped to create my dream. Thanks to Sari Gabbay and her team of experts, my dream has become a reality. I went to Sari with a concept, an abstract idea for [...]

U2R1~What does that mean to me?

Time and again I’m asked what does u2r1 mean? This weekend I’ve had the fortune of being able to watch the movie “What the Bleep Down the Rabbit Hole” an extension of “What the Bleep Do We Know” for the 4th time now?. It’s a documentary about Quantum Physics, those of you who don’t know [...]

The trials of Branding!

We know all to well how hard it can be to brand your company. Talk about an inner struggle! After much brainstorming we decided that instead of creating sub domains we would develop two brand new names for the divisions and maintain them as an entity U2R1 Media. Like the saying goes, “if it aint [...]

Toques and Beavers Case Study

Challenge While Canada’s premier athletes rigorously prepared for the most prestigious international sporting event on the world stage, so too did a local philanthropist who rallied in support of their extraordinary journey. Inspired by the willpower and aptitude of these young individuals, our client’s vision was to establish an online venue where citizens could donate [...]

Twilight Zone, Fear? or Fabulous?

I often ponder what I’m going to blog about, I mean sometimes for me I would rather talk about life’s challenges than just marketing, design and websites. Funny thing, I realize that most of what happens in our day to day lives also reflect our behaviours and practices in our business. It occurred to me [...]

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